It's hard to launch a brand. It's hard to discover new brands. MW/ R aims to be a destination that connects new and emerging menswear brands with early adopters. Here, you'll find us mostly covering niche brands, their stories, dreams and latest news. We'll also throw in some generalist pieces from time-to-time.

 

April 6, 2018

Do you constantly need to adjust your underpants in public? Whether its sagging waistbands or worn out elastics, underwear doesn't always make good on its unspoken promise to stay discreetly in place.

This is a problem many men complain about, and it happens even invest...

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