It's hard to launch a brand. It's hard to discover new brands. MW/ R aims to be a destination that connects new and emerging menswear brands with early adopters. Here, you'll find us mostly covering niche brands, their stories, dreams and latest news. We'll also throw in some generalist pieces from time-to-time.

 

July 17, 2018

There are definitely people who are way into socks. You know, the guy who seeks out to find socks that never bunch or fall down or your buddy who likes to add a surprising element to an otherwise mild shoes and trousers combination.

Socks are a particular thing, and mos...

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