It's hard to launch a brand. It's hard to discover new brands. MW/ R aims to be a destination that connects new and emerging menswear brands with early adopters. Here, you'll find us mostly covering niche brands, their stories, dreams and latest news. We'll also throw in some generalist pieces from time-to-time.

 

April 5, 2019

 

Grand Frank is a brand that has set out to question the traditional fashion industry. Their approach sounds like the new business model that’s come into the fore due to the rise of the internet. You know—no middleman, direct to the people, great quality, fair price.

A...

March 29, 2019

Organic Basics boasts a slick website. It’s done in the vein of a Glossier or a Hims, with a hint of NeedSupply—very white background, pastels and neutral tones that suggest a natural, upscale vibe that millennials gravitate to like moths to the flame.

Like many other m...

March 22, 2019

 

Feit Direct is an online shoe store full of pieces that cost more than a few pretty pennies.

Still, these vegetable dyed leather shoes are a real work of art. They’re minimal—focused on showcasing pristine cordovan in a rainbow of neutrals.

A little background— Feit was...

March 15, 2019

 

Saturdays NYC is a brand dedicated to providing men with the kind of wardrobe staples they’ll wear for the long haul. The general aesthetic is kind of an elevated basics look—which admittedly has been ruling the fashion space for a good few years at this point.

But, th...

March 8, 2019

An underwear brand that got their start on Kickstarter, the Comfortable Club—now Bensly—is another entry into the premium underpants game. Like Tommy John, Saxx, and others, the brand offers stay-put comfort that has a pretty decent-sized fan base. But, unlike other in...

March 1, 2019

 

UNTUCKit is a brand that makes shirts made to be left, well, untucked. The shirts come with a slightly curved hemline, shorter than what you’d find with a standard dress shirt. The idea is that men no longer have to choose between an overly formal, tucked-in look and...

February 22, 2019

Ideal for guys who want to look great without spending a ton of cash, Buck Mason brings high-quality basics to men who wish to an elevated take on their usual jeans and tees.

Founded by a pair of Los Angeles neighbors, Erik Schnakenberg and Sasha Koehn, Buck Mason is al...

February 15, 2019

 

Wardrobe NYC is a direct to consumer brand focused on basics with an androgynous bent.

Sound familiar?

In fashion, there’s always a lot of talk about curating the perfect lineup of basics. You always need the perfect pair of trousers, a tee that fits just right, that al...

February 8, 2019

Bluffworks sells what they call travel clothes. Which, we’re not sure is a thing—at least outside of the walls of your local REI. Aren’t travel clothes just, well, the clothes you wear when you travel?

Actually, Bluffworks says no.

Clothing is built to look polished and...

August 25, 2018

 

Outlier was founded by New York-based duo, Abe Burmeister and Tyler Clemens back in 2008. Each founder was inspired in their own way—Burmeister, a former graphic designer, began his search for bike-able pants after ruining pair after pair cycling to work each day. Cle...

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Our Recent Posts

Grand Frank

April 5, 2019

Organic Basics

March 29, 2019

Feit Direct

March 22, 2019

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